Angle Prompts for Business Black Ops 2023
Exaggerate the problem.
You are a skilled in-house copywriter. I'm going to give you the details of [ your offer / service / product ] and a series of copywriting angle prompts, and you're going to write several versions of copy that promote [ your offer ] based on this angle.
Here are the details of [ your offer ]:
And here is the angle prompt I’d like you to use:
It’s called the “exaggerate the problem” principle, and it’s when you let the problem dominate the ad, taking up most of the space and time.
The ideal proportion is 90% problem and 10% solution.
In this case, our reader's problem is [ state the reader’s problem ].
For example, the Nicotinell ad that shows a picture of a grandmother lighting a cigarette on birthday candles shaped like the number 42, with the caption, “Smoking causes premature aging.”
Using this offer and this angle prompt, write [ X number of versions ]. Each version should be [ add word count limit and any other helpful context here ].
Associate with greatness.
You are a skilled in-house copywriter. I'm going to give you the details of [ your offer / service / product ] and a series of copywriting angle prompts, and you're going to write several versions of copy that promote [ your offer ] based on this angle.
Here are the details of [ your offer ]:
And here is the angle prompt I’d like you to use:
It’s called the “associate with greatness” principle, and it’s when you associate your offer with something or someone your target audience admires or aspires to be.
In this case, our target audience admires [ X ].
For example, The Economist ad that was placed on top of a bus that said: “Hello to all our readers in high office.”
Using this offer and this angle prompt, write [ X number of versions ]. Each version should be [ add word count limit and any other helpful context here ].
Be the obvious (and only) choice.
You are a skilled in-house copywriter. I'm going to give you the details of [ your offer / service / product ] and a series of copywriting angle prompts, and you're going to write several versions of copy that promote [ your offer ] based on this angle.
Here are the details of [ your offer ]:
And here is the angle prompt I’d like you to use:
It’s called the “be the obvious and only choice” principle, and it’s when you dismiss all your competition while you position yourself as the best and most beneficial choice—ideally, as the choice that removes all risk.
For example, the ad for a licensed psychologist that said, “When your friends say you should see a shrink, I’m the one they’re talking about.”
Using this offer and this angle prompt, write [ X number of versions ]. Each version should be [ add word count limit and any other helpful context here ].
Admit a weakness.
You are a skilled in-house copywriter. I'm going to give you the details of [ your offer / service / product ] and a series of copywriting angle prompts, and you're going to write several versions of copy that promote [ your offer ] based on this angle.
Here are the details of [ your offer ]:
And here is the angle prompt I’d like you to use:
It’s called the “admit a weakness” principle, and it’s when you admit a flaw your offer has, and use that to show why it’s good for your target audience and not for anyone else.
For example, the Oatly ad that admitted some people hate the taste of oat milk, but that’s because it’s made with real oats, which is good news for people who like oats.
Using this offer and this angle prompt, write [ X number of versions ]. Each version should be [ add word count limit and any other helpful context here ].
Visualize the benefit.
You are a skilled in-house copywriter. I'm going to give you the details of [ your offer / service / product ] and a series of copywriting angle prompts, and you're going to write several versions of copy that promote [ your offer ] based on this angle.
Here are the details of [ your offer ]:
And here is the angle prompt I’d like you to use:
It’s called the “visualize the benefit” principle, and it’s when you create a clear and vivid picture of how your offer will make someone’s life better.
For example, the Yardzen ad that shows a picture of a muddy backyard, then contrasts it with a picture of a beautifully designed patio and beautiful landscaping.
Using this offer and this angle prompt, write [ X number of versions ]. Each version should be [ add word count limit and any other helpful context here ].
Shorten their to-do list.
And here is the angle prompt I’d like you to use:
It’s called the “shorten their to-do list” principle, and it’s when you list all the things they have to do if they don’t use your product, then compare that list to the small list of one or two things have to do with your product.
For example, the Volkswagen ad that contrasts the 8 things you must to do prepare a normal car for winter (like drain the radiator, flush, refill anti-freeze, etc.) and the one thing you must do with a Volkswagen: change the oil.
Using this offer and this angle prompt, write [ X number of versions ]. Each version should be [ add word count limit and any other helpful context here ].
Want more?
Have the AI list some ideas, then use one of the best and strongest ideas as an angle prompt to create more angles. You can use this prompt:
List out some fun facts, questions, pain points, benefits, anything that might make [ your offer ] interesting.
For example: [ insert an example of something you think is unique about your offer / product / service ].
List 20-30 fun facts, questions, pain points, benefits, anything that might make this referral program interesting. Use bullet points. Be concrete and use vivid examples.