https://www.copywriterjoe.com/blog daily 0.75 2024-07-02 https://www.copywriterjoe.com/blog/how-edit-newsletter-ad-copy monthly 0.5 2024-07-02 https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/59b0f376-61ad-4ef1-8826-2f1f5c01824a/Screenshot+2024-04-01+at+11.03.34%E2%80%AFAM.png Blog - How to edit ad copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/6ef0027a-4c76-4caf-b8d1-4e239e876433/2.jpg Blog - How to edit ad copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/44c817ce-f52c-40ce-9238-422580cf58c5/new+amplitude+headline.png Blog - How to edit ad copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/ff042064-5796-419f-adb9-9eb29e8da249/1.jpg Blog - How to edit ad copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/30d81a6a-5f37-4c39-976b-aefcf806f03e/Screenshot+2024-04-01+at+11.13.23%E2%80%AFAM.png Blog - How to edit ad copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/12650a64-d83f-4920-a05a-79f88e927ad6/amplitude+cta.png Blog - How to edit ad copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/9bd9412e-eb44-480c-b0c7-cfb4e3547b4e/amplitude+ad+final+result.png Blog - How to edit ad copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/a5e817c1-95eb-4a17-923f-faf6ebd1f758/updated+amplitude+copy.png Blog - How to edit ad copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.copywriterjoe.com/blog/mirroring-powerful-marketing-technique monthly 0.5 2022-02-09 https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/b51f5b6c-6910-41d3-987b-bece85d1f129/Huel_eating+vegan+is+hard.png Blog - This Simple Negotiation Technique Can Improve Your Marketing - Make it stand out Facebook ad copy I wrote for Huel. The first paragraph is “mirroring” in action…turning customer language into copy. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/6c5fe942-98e5-4859-ada5-bbd60cfd86b4/harry+dry_marketing+example.png Blog - This Simple Negotiation Technique Can Improve Your Marketing - Make it stand out A great example of mirroring in copywriting by Harry Dry. https://www.copywriterjoe.com/blog/create-urgency-copywriting-two-powerful-templates monthly 0.5 2021-10-29 https://www.copywriterjoe.com/blog/features-benefits monthly 0.5 2021-10-12 https://www.copywriterjoe.com/blog/tell-stories-like-pixar monthly 0.5 2023-02-28 https://www.copywriterjoe.com/blog/generate-ad-ideas-quickly monthly 0.5 2021-08-19 https://www.copywriterjoe.com/blog/3-ways-copywriting-hard-ignore-resist monthly 0.5 2021-07-15 https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1626298741285-A5DA7F2RINYPJRBIPSU1/ask_for_order.jpeg Blog - 3 Ways to Make Your Copywriting Hard to Ignore and Harder to Resist - Make it stand out Drayton Bird’s example of copy that “fights to sell.” https://www.copywriterjoe.com/blog/copywriting-takes-time monthly 0.5 2021-06-17 https://www.copywriterjoe.com/blog/looking-for-copywriter-4-things-you-need-first monthly 0.5 2021-05-19 https://www.copywriterjoe.com/blog/when-hire-copywriter monthly 0.5 2021-04-29 https://www.copywriterjoe.com/blog/why-hire-copywriter monthly 0.5 2021-04-13 https://www.copywriterjoe.com/blog/what-is-copywriting monthly 0.5 2021-03-30 https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1617142962092-4KJT22GBZVLR2RGXUE97/Kellogg+Executive+Education+marketing+course.PNG Blog - What Is Copywriting? - What’s Bad About It Kellogg’s Facebook ad, on the other hand, fails the acid copy test instantly.. First, there’s no clear benefit to the user. “mastering fundamentals” is a means to an end, not a benefit. Second, there are competing calls to action here. The copy at the top says to “enroll now,” while the call to action on the bottom says “learn more.” Which is it? Also, was including “online” really necessary? https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1617144581654-89JLO4ASLGJY7W587ABY/Lyft+landing+page Blog - What Is Copywriting? https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1617142891758-Y9G94OFE9IJ6055CF87W/Hubspot+social+media+course+ad.PNG Blog - What Is Copywriting? - What’s Good About It Hubspot’s Facebook ad focuses on the strongest benefit to the user: free education in social media marketing. It repeats that benefit twice and follows up with a clear and simple call to action: Sign Up. Facebook is a busy place, so Hubspot is wise to keep the ad simple, focused, and bright enough to stand out in a prospect’s feed. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1617144665413-05G9FE78QO1YHR3K32QY/AlgaeCal+shopping+list+landing+page+final+crop.png Blog - What Is Copywriting? https://www.copywriterjoe.com/blog/media-differ-principles-dont monthly 0.5 2021-03-16 https://www.copywriterjoe.com/blog/headlines-marketing-directors monthly 0.5 2021-03-04 https://www.copywriterjoe.com/blog/convert-more-customers-welcome-email monthly 0.5 2021-02-12 https://www.copywriterjoe.com/blog/copywriting-case-study-bed-subject-line monthly 0.5 2021-02-03 https://www.copywriterjoe.com/blog/availability-bias monthly 0.5 2021-01-26 https://www.copywriterjoe.com/blog/social-media-advertising-mistake monthly 0.5 2021-01-19 https://www.copywriterjoe.com/blog/neil-patel-2021-digital-marketing-trends monthly 0.5 2021-01-19 https://www.copywriterjoe.com/blog/tag/digital+marketing monthly 0.5 https://www.copywriterjoe.com/blog/tag/ad+copy monthly 0.5 https://www.copywriterjoe.com/blog/tag/ads monthly 0.5 https://www.copywriterjoe.com/blog/tag/copywriting monthly 0.5 https://www.copywriterjoe.com/blog/tag/social+media+copy monthly 0.5 https://www.copywriterjoe.com/blog/tag/social+media+advertising monthly 0.5 https://www.copywriterjoe.com/blog/tag/advertising monthly 0.5 https://www.copywriterjoe.com/blog/tag/SEO monthly 0.5 https://www.copywriterjoe.com/blog/tag/social+media monthly 0.5 https://www.copywriterjoe.com/blog/tag/digital+marketing+trends monthly 0.5 https://www.copywriterjoe.com/blog/tag/content monthly 0.5 https://www.copywriterjoe.com/blog/tag/advertising+mistakes monthly 0.5 https://www.copywriterjoe.com/home daily 1.0 2025-04-02 https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/5fa7d990-9905-4767-9edc-7157d7859da5/MIRM9002.jpg Home https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1635157794337-0FO5L7ZGO6P7BWJTKD0T/Iris+Creative_logo+wall.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/f47a1558-7e57-4733-b1fa-0e9875e7503f/SHFT+logo_logo+wall.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1b1e16bc-72d0-48b8-86e6-ae1e9f7afb37/SM+Logo.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/dccb171c-0018-4ba6-95c3-947b78847777/Traffic+and+Conversion+Summit+logo.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/d667aabb-0374-45af-9ae3-28d6566094d9/Clarion+Events+logo_logo+wall.png Home https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/6e50d09c-2c21-4821-b1e3-ee7e27f36095/Caliber_logo.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1760386a-a7e5-4b78-8ef1-3192801d1b0e/R+and+D+Coaches_logo+wall_updated.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/822400f6-bb81-41da-b519-4f1fc5e9597e/supergreen+tonik_logo+wall.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1633369295789-Z3Z0CQGKF37FXQKVF97J/Huel+logo+for+logo+wall.png Home https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/7cf28ddc-b747-47ad-a5cb-027ee204de62/HubSpot+email+marketing+certification.png https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/aee622e8-8b7d-403b-a003-c3b8cd923eec/10x+Emails+cert.png https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/2dd4498d-106d-487f-a2fd-a0896d5cd593/HubSpot+email+marketing+software+certification.png https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/59b8fb31-8bf4-4401-bee0-c6a4ecb8b537/Amy+Llambias.png Home https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/52784f34-c9e7-4cc3-8af7-5134f333152e/Emanuel+Cinca.png Home https://www.copywriterjoe.com/about daily 0.75 2025-09-03 https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/22e6fcbf-fa17-455a-b3b1-b72caeabb48b/MIRM8977.jpg About Me - Hey, I’m Joe. For 10+ years, I’ve been helping multimillion dollar companies and organizations earn engagement and revenue from their email lists. I worked in house for most of my career. I started as a marketing assistant, managing and publishing blog and email content. In my last role, I was a digital marketing manager at a nonprofit, handling everything from PPC to email. …And it burned me out. So I doubled down on copywriting. I took courses. I read studied direct response giants like David Ogilvy, Joe Sugarman, and Dan Kennedy. Then, I applied what I learned to my day-job. I interviewed donors and program attendees, re-envisioned and relaunched the weekly newsletter of the nonprofit…and doubled its open and click rates. And in January 2021, I quit to build a copywriting business. Since then, I’ve worked with major brands like Huel, Traffic & Conversion Summit, Stacked Marketer, and many others. A short list of things I love and am motivated by: Being husband to an amazing wife and father to two boys. They’re the best. Kickboxing. Earned my 2nd degree black belt in taekwondo / hapkido, and now I’m training Muay Thai. Sipping beverages. Coffees and cocktails, baby. Listening to records. My wife and I have a monthly date night built in: We take turns picking the record of the month, then listen with cocktails in hand. https://www.copywriterjoe.com/email-copy-intercollegiate-studies-institute daily 0.75 2020-10-13 https://www.copywriterjoe.com/landing-page-copy-intercollegiate-studies-institute daily 0.75 2020-09-19 https://www.copywriterjoe.com/newsletter-copy-intercollegiate-review-9-10 daily 0.75 2020-10-05 https://www.copywriterjoe.com/newsletter-copy-intercollegiate-review-9-17 daily 0.75 2023-01-27 https://www.copywriterjoe.com/thuma-original-copy daily 0.75 2021-01-29 https://www.copywriterjoe.com/faqs daily 0.75 2025-03-18 https://www.copywriterjoe.com/my-process daily 0.75 2024-10-24 https://www.copywriterjoe.com/conversation-started daily 0.75 2022-01-23 https://www.copywriterjoe.com/weekly-persuasion-secrets daily 0.75 2022-01-05 https://www.copywriterjoe.com/home-original-for-reference daily 0.75 2022-08-05 https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1600514664437-WD2KDICE4U1SJJOW1MOW/newslettercopywriter_headshot_final.jpg Home (Original for Reference) https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1633369277882-1NDFY8CNVI1RGN7GQ8TT/Caliber_logo.png Home (Original for Reference) https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1633369662648-HC4ZGECXWR6DFIRHNIEB/aiir+consulting_logo+wall.png Home (Original for Reference) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1633369556603-62GYGN1SP2WRZNNTKSFM/Stacked+Marketer+logo+for+logo+wall_final.png Home (Original for Reference) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1625254131738-79N6KVB7RKIWV4SPVM68/Kindly+Reminders_logo+wall.png Home (Original for Reference) https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/822400f6-bb81-41da-b519-4f1fc5e9597e/supergreen+tonik_logo+wall.png Home (Original for Reference) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1635157794337-0FO5L7ZGO6P7BWJTKD0T/Iris+Creative_logo+wall.png Home (Original for Reference) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1760386a-a7e5-4b78-8ef1-3192801d1b0e/R+and+D+Coaches_logo+wall_updated.png Home (Original for Reference) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/f47a1558-7e57-4733-b1fa-0e9875e7503f/SHFT+logo_logo+wall.png Home (Original for Reference) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1633369295789-Z3Z0CQGKF37FXQKVF97J/Huel+logo+for+logo+wall.png Home (Original for Reference) https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1629114819248-EF9EY2C2D3GZ1G93OTZ7/unsplash-image--1_RZL8BGBM.jpg Home (Original for Reference) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home (Original for Reference) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home (Original for Reference) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Home (Original for Reference) https://www.copywriterjoe.com/yearend-copywriting-offer daily 0.75 2022-10-20 https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/4e9148d7-b312-44dd-a1e9-f29d24411f3b/joe+cunningham+workspace.jpg https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/1633369295789-Z3Z0CQGKF37FXQKVF97J/Huel+logo+for+logo+wall.png Need copywriting help? Lock it in while there's time https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/6e50d09c-2c21-4821-b1e3-ee7e27f36095/Caliber_logo.png Need copywriting help? Lock it in while there's time - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/d667aabb-0374-45af-9ae3-28d6566094d9/Clarion+Events+logo_logo+wall.png Need copywriting help? Lock it in while there's time https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/822400f6-bb81-41da-b519-4f1fc5e9597e/supergreen+tonik_logo+wall.png Need copywriting help? Lock it in while there's time - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5eb53796b4e2215f234b93d5/f47a1558-7e57-4733-b1fa-0e9875e7503f/SHFT+logo_logo+wall.png Need copywriting help? 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