Stacked Marketer

Stacked Marketer delivers curated marketing news and tips on the daily. It’s definitely THE newsletter every marketer should read. (And no, they didn’t pay me to say that.)

I partnered with Stacked Marketer as managing editor for their daily and weekly newsletters and sponsor ad copy in March, 2022.

Together, we’ve not only continued making Stacked Marketer one of the most useful and trustworthy marketing newsletters out there—we’ve also helped sponsors get the most out of their ad placement performance through ad copy editing, helped the talented writers on The Crew level up their skills, and developed SOPs and documentation around copywriting best practices and styles.

I also wrote a copywriting course for paying subscribers of the Stacked Marketer Pro membership.

Below you’ll see a Before / After example of an ad written by a Crew member that I edited, drawing out the story, the sponsor’s strengths and differences, and ultimately making the piece as compelling and click-worthy as possible.

Deliverables:

• Daily and weekly newsletter editing.

• Daily ad copy editing.

• Regular coaching and checkins for writing teams

• Copywriting style guide and SOPs.