Traffic & Conversion Summit

The folks at Clarion Events, the company behind world-renowned events like Traffic & Conversion Summit, and Affiliate Summit East & West, reached out to me when they saw the work I had done for Stacked Marketer.

Turns out they’re huge fans of the newsletter…and they loved the copy and editing I had done.

Since then we’ve partnered together to produce compelling, action-oriented copy for event websites, event promotion emails, and most recently, the new weekly flagship newsletter for the Traffic & Conversion Summit: T&C Insider.

Before bringing me on to write their newsletter and additional event promotion emails, T&C was seeing a decline in open and conversion rates. Since working with me, open rates have held steady, while conversion rates and CTR are way up.

The Facebook ad and T&C Insider copy you see below will give you an idea why.

Deliverables:

  • Event promotion email copy

  • Homepage copy

  • Weekly newsletter copy

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